Marketing Strategies for Nonprofit Healthcare Practices in Texas

Nonprofit healthcare practices play a crucial role in providing essential medical services to underserved communities in Texas. As these practices often operate on limited budgets, implementing effective marketing strategies is essential to reach and engage with their target audience. In this post, we will discuss some innovative marketing strategies for nonprofit healthcare practices in Texas.

Marketing probably isn’t the first thing on your mind when you’re running a busy nonprofit clinic. We get it. Most of the time, you’re focused on making sure patients are seen, schedules are running, and your small (but mighty) staff isn’t completely burned out. Still, getting the word out matters—especially in the communities that need you most.

At Steadwell Healthcare Consulting, we work with rural, nonprofit, and physician-owned clinics all across Texas. And one thing we’ve learned? You don’t need a big budget or a full-time team to build meaningful connections. You just need a strategy that feels doable, authentic, and aligned with your mission.

Here are a few simple, human-centered marketing strategies built specifically for nonprofit healthcare practices—like yours.

1. Lead with Your Story

People don’t connect with services. They connect with people.

Your clinic isn’t just a place patients go—it’s a place where someone gets their first check-up in years, where a grandmother brings her grandkids, where someone finally feels seen and heard. That’s the story worth telling.

You can share these stories (with permission, of course) through:

• Staff spotlights

• Patient testimonials

• A short “Why We Do This” post on your website or Facebook page

It doesn’t have to be polished. Just real.

2. Make Sure People Can Find You

If someone Googles “clinic near me,” will your practice pop up?

If not, take five minutes to set up or update your Google Business profile. It’s free, and it’s how most people today are finding care—even in small towns. Double-check that your hours, services, and phone number are correct, and consider adding a short description about what makes your clinic unique.

It’s a small step that can go a long way in helping new patients walk through your doors.

3. Rely on Community, Not Just Clicks

For many of the clinics we support, the best marketing tool isn’t social media—it’s community relationships.

Think:

• The church down the road that hands out flyers

• The school nurse who refers families your way

• The food pantry that puts your contact info in care packages

These are the people who already know your patients. Reach out, build a connection, and offer to share resources or co-host a health event. That kind of outreach is slow and steady—but it works.

4. Use Social Media in a Way That Feels Manageable

You don’t need to post every day. But showing up once or twice a week with helpful, kind, or personal content helps people remember you’re there.

Here’s what’s worked well for clinics we support:

• Simple health tips (especially for chronic care, mental health, or prevention)

• A peek behind the scenes (who’s on the team, what services are new)

• Updates about hours, events, or community partnerships

Free tools like Canva can help make graphics look clean and easy—even if you don’t have a designer on staff.

5. Don’t Forget Print Materials

Not everyone’s online. Especially in rural communities, older patients or folks without internet access still rely on flyers, posters, or simple handouts.

We recommend:

• A one-page clinic overview with hours, services, and contact info

• Materials in both English and Spanish (or other local languages, if needed)

• Referral cards or brochures for community partners to hand out

If you need help designing these, we’ve got your back.

6. Listen First, Then Plan

The best marketing doesn’t come from a checklist—it comes from listening.

Talk to your patients. Ask them how they found you, what they wish they knew earlier, or where they get their health info. Ask your staff what people seem confused about or what questions come up over and over again. That’s the insight that should shape your outreach—not just trends or templates.

Let Us Help You Tell Your Story

You don’t need a fancy campaign to make a difference. You just need to be seen.

At Steadwell, we believe in meeting clinics where they are—and helping them build from there. We’ve helped design flyers, plan referral strategies, and set up grassroots social media plans—all with limited budgets and small teams. If that sounds like what you need, we’d love to connect.

Because the work you’re doing matters. And more people should know about it.